A gaming rewards site for Tesoro
A responsive site for a platform that links brands, merchants and gamers through card-linked offers and in-game rewards.
- Client
- Tesoro
- Type
- Gaming rewards platform
- Platform
- Webflow
- What we did
-
- Web design
- Webflow development
- Information architecture
- SEO
A Webflow website for a gaming and fintech startup
Tesoro needed a website that explains a new rewards model to three audiences at once: gamers, merchants and game studios. The Webflow site gives each group its own route and sets out the model in four plain steps, from linking a card to earning in-game currency.
Bold imagery and large headlines suit a gaming audience, while clean headings and responsive layouts keep the site fast and easy for search engines to read. It is a good example of startup website design that makes a complex product simple to grasp.
See our custom website developmentThe client
Tesoro links everyday shopping to in-game rewards. Gamers link an eligible Visa or Mastercard to offers and earn virtual currency when they make qualifying purchases, while merchants reach new customers and game studios gain a new source of revenue.
The brief
Tesoro serves three very different audiences: gamers, merchants and game studios. The website had to explain a new kind of rewards model quickly, show each group what is in it for them, and do it without drowning visitors in fintech detail.
What we built
One site, three audiences
Gamers, merchants and game studios each get their own section and route from the navigation, so every visitor finds the case that applies to them.
The model in four steps
The rewards journey is set out as four simple stages: link a card, activate an offer, make a purchase, receive in-game currency.
Bold, game-ready design
Strong imagery and large headlines match the energy of the gaming audience while keeping the message readable.
Search and speed
Built in Webflow with clean structure, readable headings and responsive layouts, so the site loads well and can be found in search.
Built with
- Webflow
- JavaScript
- HTML
- CSS
The result
Tesoro has a website that turns a complex rewards model into a clear story, with a dedicated path for each of the audiences it needs to win.
Explaining what we do in a sentence is hard enough. Shaurya managed to give gamers, merchants and studios their own part of the site without it getting messy. Quick to work with and he didn't need much hand-holding.
Want something like this? See our custom website development or tell us about your project.
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