Guides for business owners
Straight answers on the decisions behind a website or online store, written from the projects we build.
WordPress, Shopify or custom code?
WordPress, Shopify or a custom-coded site? A plain comparison of cost, control, speed and upkeep, and which platform suits which kind of business.
Read the guideWebsite accessibility for businesses
What website accessibility means for a business: the WCAG standard, how the ADA applies to websites, what an accessibility toolbar can do, and where to start.
Read the guideShopify quantity discounts, explained
How to set up tiered quantity discounts, spend thresholds and Buy X Get Y offers on Shopify, what Shopify does natively, and when you need an app.
Read the guideRedesign without losing your rankings
A step-by-step checklist for redesigning or moving a website without losing search traffic: URLs, 301 redirects, content, testing and launch checks.
Read the guide